Registration URL: https://www.accupass.com/event/1902070953244723466500

As an editor, are you tired of running a community? Posting every day but not feeling any obvious results?

If you want to have popular content that can arouse discussion, the most important thing is to understand "positioning strategy"!

INSIDE has seen some common misunderstandings among social editors, and has planned the [Get it right] social marketing course to help you not only learn tools, but also establish core thinking and strengthen marketing physique.

Wang Junren, former vice president of Ogilvy Interactive Marketing, teaches you strategic thinking with 10 years of Ogilvy experience

This course invites Mr. Wang Junren, former vice president of Ogilvy Interactive Marketing and current SoWork community consultant, to share his ten years of Ogilvy community experience. From the difficult but most important social positioning, consumer insights to content implementation, we will teach you the most informative tips!

Register in advance on 3/7 (Thursday) to enjoy the early bird discount. Seats are limited, so purchase tickets as soon as possible.

*It is recommended to participate in the course with a work partner*

〈Course Time〉

Day 1: 2019/03/16 (Saturday) 09:30～17:00

Stage One: Strategic Thinking

Data-based community thinking

case analysis

Phase Two: Consumer Research

Consumer Profiling and Practical Exercises

Phase Three: Competitive Brand Intelligence

Competitive product monitoring tool architecture description

Practical exercises

Day 2: 2019/03/23 (Saturday) 09:30～15:40

Phase Four: Content Creation

Static and dynamic content creation methods

Practical exercises

The fifth stage - media placement

strategic media planning

Media Optimization Instructions

*This course contains practical content. Students are asked to bring laptops to facilitate practice during the course.

*On-site practical courses will be grouped by instructors on-site

Event location

6th Floor, No. 88, Yanchang Road, Xinyi District, Taipei City

Organizer

INSIDE’s forced observation of Internet trends

Registration fee

Super value early bird discount ticket: $3,600 (early bird discount before 3/7, please take advantage of it)

Partner study ticket for two: $7,500

INSIDE student ticket: $4,000

The fees include two-day courses, class handouts, and the post-conference exchange meeting on March 26 (free to attend)

Sign up for the course and you will be eligible for the after-class editor exchange meeting, where a mysterious guest will be present. Detailed procedures will be announced soon.

Registration method

Register and pay on the event page of Accupass (according to Accupass payment regulations)