SoWork Insight
Decision Model
Porter's Five Forces Analysis
Analyze the industry competition structure, understand the threats and advantages, and formulate competitive strategies.
RACE Model
The process of planning digital marketing activities, from exposure to conversion, is integrated into one execution.
Unique Appeal Research
Gain a deeper understanding of the product’s unique selling points and enhance brand differentiation communication.
NPS Model
Measure customer recommendation intention and quickly understand brand satisfaction and risk.
AARRR Model
Track the user's journey from awareness to retention and optimize the marketing conversion process.
PESTEL Model
Analyze the impact of external macro-environment, such as politics, economy, and technology, on the brand.
Value Claim Chart
Design product value for target customers and solve user pain points and needs.
Value-Based Pricing
Set high-profit prices based on product value to highlight uniqueness.
Competitive Product Request Form
Compare the claims of competing products to identify market differentiation positioning and opportunities.
3C Brand Positioning
Integrate consumers, competitors and company advantages to accurately define brand roles.
Market benchmark pricing
Refer to market prices to find the best competitive pricing strategy.
GAIN/PAIN Analysis Framework
Evaluate the gains and losses of entering the market, avoid wrong investments, and seize opportunities for expansion.